Aruba Excellence Foundation

Aruba Excellence Foundation (A.E.F.) was established in June of 2018, by the Aruba Tourism Authority (A.T.A.) with the objective to develop and implement value-added programs that will enhance the quality of service within the hospitality industry in Aruba. The A.E.F. is responsible to develop strategic plans for the coming years.

Our Aspirations


Aruba Excellence Foundation prides itself on being a value-driven foundation. We believe that providing service from these values will add value to our partners.


To contribute towards the provision of more value and the enhancement of the visitors’ and partners’ experience.


Develop and implement the Aruba Certification Program (A.C.P.) island wide.
Advocate for Service Excellence within primarily the hospitality industry.
Expectation management with regards to destination product.


To be the strategic partner in developing and implementing value-added programs, to enhance the awareness of the tourism destination product and the quality of service within primarily the hospitality industry on Aruba.

Goal and objective

Stimulate and deliver high quality training’s as to upkeep and enhance Aruba’s excellent service standards through participating parties, with focus on the tourism sector, as well as offering consistent and correct information to the local population and visitors of Aruba.

Our Partners

What is your commitment to Aruba?

Aruba Certification Program – ACP Aruba

The goal of this program is to provide correct and consistent information about Aruba while stimulating appreciation for our island. Participate in the industry’s certification program in order for you to excel by providing excellent service with ‘Zjeito’ and obtaining a great understanding of Aruba!


Aruba Certification Program – ACP Aruba

ACP Aruba

Get in touch

For any questions send us an email we will try to get back as soon as possible.

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